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Raise Money for Your
Fashion Brand — Without Investors.

So you need money for your fashion startup?

That’s pretty much where we all start out.

Unless you have a nest-egg of savings or a rich grandmother, chances are you don’t
have $20,000 laying around to sink into your clothing brand, but…

What if there was a way to raise money for your fashion startup with very little risk and without forking over thousands of dollars up front?

What if there was a way to test the market and attract customers before you even have a product to sell?

What if, instead of risking your hard-earned savings, you actually launched your company already having customers?

That’s right – customers first, money second, production third.

Sounds pretty nice, right?

Definitely better than starting a business based on a hunch
that people might buy what you’re making.

Well, thanks to crowdfunding — specifically pre-selling — there is now a way
to get your fashion brand off the ground without risking your own money.

The only real risk is not knowing how to launch a successful crowdfunding
campaign in the first place. And that’s where I come in.

shannon lohr crowdfunding factory founder

Meet Shannon

I’m Shannon Lohr and in 2011, I co-founded the highest funded fashion project in Kickstarter history at the time. Our campaign video went viral, we were featured by The Wall Street Journal, Forbes.com, Yahoo! News and other big press, and we more than tripled our Kickstarter goal.

Since then, I’ve helped companies all over the world surpass their crowdfunding campaign goals, in some cases by as much as 300 percent, attract their first customers and go into production for their fashion brands.

Taking you through a strategy that has proven, time and time again, to create successful crowdfunding campaigns, The Crowdfunding Factory is an online course specifically designed for fashion and apparel brands.

Here’s the Truth

I see a lot of fashion projects go live on Kickstarter.

People think they can read a few blog posts or Google their way to creating a campaign with a snap of their fingers.

I mean, how hard can it really be?

how to launch a successful fashion kickstarter

The truth is, most Kickstarter campaigns fail.

Why?

Sometimes the project just isn’t a good idea. Or it’s not the right fit for crowdfunding.

But most of the time, it’s because the project creators haven’t taken the time to put in the legwork before their launch.

They haven’t positioned themselves for a successful campaign.

And even more, they haven’t developed a strategy that virtually guarantees they won’t fail.

Because until now, that strategy didn’t exist.

quote from the new york times about the crowdfunding factory being the go to guru for tips on kickstarter success.

Here’s the Truth

I see a lot of fashion projects go live on Kickstarter.

People think they can read a few blog posts or Google their way to creating a campaign with a snap of their fingers.

I mean, how hard can it really be?

The truth is, most Kickstarter campaigns fail.

Why?

Sometimes the project just isn’t a good idea. Or it’s not the right fit for crowdfunding.

But most of the time, it’s because the project creators haven’t taken the time to put in the legwork before their launch.

They haven’t positioned themselves for a successful campaign.

And even more, they haven’t developed a strategy that virtually guarantees they won’t fail.

Because until now, that strategy didn’t exist.

how to launch a successful fashion kickstarter

Introducing

The Crowdfunding Factory

This online training program is for fashion entrepreneurs who want to launch or grow their brands with the help of a Kickstarter campaign.

The Crowdfunding Factory offers five hours of self-paced video training, 14 PDF templates, checklists and action steps to keep you moving forward, 6 interviews with past Kickstarter creators and a 100% success rate guarantee. Below is the full program outline, so you’ll know exactly what to expect.

Welcome

Positioning Yourself to Succeed

Positioning Yourself to Succeed

This course is not about “theory” or painting the big picture. Every lesson, video and interview is meant to arm you with actionable steps that you can take to launch your own successful fashion Kickstarter campaign.

What’s in store:

  • Positioning Yourself to Succeed
  • Before You Do Anything
  • Your Ideal Customer
  • Not Just Any Kickstarter Campaign
  • Setting Your Kickstarter Goal
  • The Versalette: A Kickstarter Case Study
  • Creator Handbook

Part I

Creating a Fully-Funded Kickstarter Campaign

Creating a Fully-Funded Kickstarter Campaign

It doesn’t matter if you have the editor of Vogue.com on speed dial if you haven’t built a campaign worthy of Vogue coverage. From your Kickstarter video to your project page to your rewards, your project’s foundation is based on how all of these pieces will work together to create a seamless campaign.

What’s in store:

  • Success is in the Strategy
  • What Makes a Successful Kickstarter?
  • What Makes Your Project Different?
  • Avoiding Rejection: The Project Proposal
  • Creating a Video that Goes Viral
  • Checklist: The Kickstarter Video
  • A Project Page that Converts Backers
  • Creating Rewards that (Pre)-Sell
  • Product Costing Spreadsheet
  • The Strategy Behind Setting Your Goal & Timeline
  • The Stuff You Don’t Know Until You Kickstart
  • Creating Your Kickstarter Campaign

Part II

Building Buzz for a Successful Kickstarter

Building Buzz for a Successful Kickstarter Campaign

One of the most common misconceptions about Kickstarter is that you can just whip up a campaign, hit the launch button and all of the sudden, a bunch of strangers will magically start giving you money. And that couldn’t be farther from reality.

What’s in store:

  • Put in the Work Ahead of Time
  • Capturing an Audience Before You Launch
  • Getting In Front of Your Ideal Customer
  • Leveraging Social Media Marketing
  • Building Buzz for Your Kickstarter
  • Interview: Lorraine Sanders, PR professional & writer for Fast Company and WWD
  • Creating a Successful Media Strategy
  • Media Contacts Database
  • Editorial Calendar
  • How to Create a Press Kit
  • Press Pitch Email Templates

Part III

Preparing for Your Kickstarter Launch

Preparing for Your Kickstarter Launch

How will you keep up momentum throughout your campaign? This part of the course will tell you. It will also help you figure out how your production calendar will come into play with your launch calendar and also make sure that you don’t miss a step with all of the different pieces of this massive puzzle falling into place.

What’s in store:

  • Before You Click the “Launch” Button
  • It’s a Marathon, Not a Sprint
  • Leveraging Google Analytics for Kickstarter
  • To Stretch or Not to Stretch?
  • Why Kickstarter Campaigns Fail
  • Preparing for Production
  • Manufacturing Checklist
  • Surveying Your Backers with Backer Kit
  • Planning Your Launch Timeline
  • Your Go-to-Market Timeline

The Guarantee

How to raise money for your fashion startup

The Crowdfunding Factory Guarantee

If for some reason, you fully execute each step and you still don’t reach your goal, then email the checklist to me with the supporting documents that are referenced and I’ll be happy to fully refund you.

What’s in store:

  • The Guarantee
  • The Guarantee Checklist
  • The Offer

Bonuses

And as a bonus, you’ll get access to five interviews I’ve done with past project creators on how they used Kickstarter to launch their own fashion businesses.

emma and mary kingsley founder of lady farmer

Emma & Mary Kingsley

Co-founders of Lady Farmer

Colleen Monroe

Founder of Floraloom

Crystal Cave

Founder of Poppy Row

Hanna Baror Padilla, Founder of Sotela

Hanna Baror-Padilla

Founder of Sotela

“THERE IS NO ONE WHO KNOWS KICKSTARTER BETTER THAN SHANNON.”

Jay Adams, co-founder of Brass, raised $27,370 on Kickstarter

Ready to enroll in The Crowdfunding Factory?

Get Started Here

Success Stories

“We decided to pre-sell on Kickstarter because it gave us the opportunity to test the market, to build a loyal customer base, and to lower our financial risk. We ended up raising almost $90K, which was three times our goal.“

Cara Bartlett, co-founder of VETTA
Raised $88,954 on Kickstarter

“Instead of investing all of my money into a product I wouldn’t know would be successful, I ran a campaign through Kickstarter. It was the most efficient and practical way to start a business.”

Hanna Baror-Padilla, founder of Sotela
Raised $20,185 on Kickstarter

“We were fully funded in just 2 days… and Shark Tank reached out to talk. Thank you for your time, great guidance & great course. I really did follow as much as I could of it…in fact, I printed everything out and put it in a book that I used to make sure I had all the bases covered.”

Howie Busch, founder of DudeRobe
Raised $67,498 on Kickstarter

“I used Kickstarter to launch the Bicycle Wrap Skirt because of its reputation and the nature of my product. Many people were already familiar with the concept of crowdfunding, so it was easy to explain, and I received pledges and press from outside my existing network of customers that came from Kickstarter.”

Lara Neece, founder of Forest & Fin
Raised $20,281 on Kickstarter

“Your crowdfunding course has of course been a huge help…I’ve been singing its praises since working through it a few months ago, and constantly go back to reference it.”

Emma Kingsley, co-founder of Lady Farmer
Raised $51,652 on Kickstarter

“I needed to pre-sell in order to fund my actual production, as I had spent much of my boot-strapped money on years of product development. It was a great decision, because the efforts in marketing during the pre-selling period got the word out about Mamachic, and I was also able to gauge market interest! It also seemed that media/press had excitement about an innovative product in the works — it’s the whole ‘will it or won’t it succeed’ anticipation on a great idea!”

Angela Tsai, founder of the Mamachic
Raised $29,003 on Kickstarter

“Kickstarter was totally foreign to me. But once you tap into this world of Kickstarter you become addicted! It’s such a good feeling to support other businesses trying to get off the ground. We were so fortunate to raise the $20,000 we needed to start Citizen Smalls.”

Sarah Davis, co-founder of Citizen Smalls
Raised $21,675 on Kickstarter

Now is your chance.

So are you ready?

If you have plans to launch a crowdfunding campaign to fund your fashion project — even if it’s a year from now — this is your chance to make sure you do it right the first time.

The last thing you want is to launch your campaign, watch it fail and then have to go back to the drawing board to relaunch it.

Believe me, it’s worth putting in the work ahead of time — under the guidance of someone who has done it many times before.

And it’s never too early to start.

One of the worst things you can do for your brand is wait until you’re a few months out from wanting to launch a Kickstarter and then decide to start thinking about it.

Creating a fully-funded campaign takes advanced preparation and planning, but you don’t have to do it blindly. Enrollment into The Crowdfunding Factory is now open.

Join the program for a one-time investment of $497 $197 and benefit from lifetime access to the course.

Ready to enroll in The Crowdfunding Factory?

Get Started Here

Reach your Kickstarter goal or your money back

That’s not a typo.

Here’s the guarantee

If you go through each step of the course, thoroughly execute on the action steps and don’t reach your Kickstarter goal, then I’ll give you a full refund of the course.

That’s how confident I am that this strategy works and I know that it can work for you, too.

Questions? Just email me at shannon@factory45.co.

So what will it be?

If you’re serious about raising money for your clothing brand, getting in front of thousands of potential customers and launching your company or a new collection, then you won’t regret investing the time and money to do it right.

This isn’t another generic “How to Create a Crowdfunding Campaign” course, this is a program specifically catered to people like you, who want to launch fashion and apparel brands.

In less than a year it could be you, telling people how much money you raised on Kickstarter, while you ship out orders to your customers and start sketching designs for your next collection.

Believe that it can be you – and it will be.

I want in

Frequently Asked Questions     |    shannon@factory45.co

Disclaimer

Shannon Lohr and The Crowdfunding Factory are in no way affiliated with Kickstarter. I do not receive a commission or any financial backing from endorsing Kickstarter and all opinions and strategies are my own.