That’s right – customers first, money second, production third.
Sounds pretty nice, right?
Definitely better than starting a business based on a hunch
that people might buy what you’re making.
Well, thanks to crowdfunding — specifically Kickstarter — there is now a way
to get your fashion brand off the ground without risking your own money.
The only real risk is not knowing how to launch a successful Kickstarter
campaign in the first place.