Raise Money for Your
So you need money for your fashion startup?
That’s pretty much where we all start out.
That’s right – customers first, money second, production third.
Sounds pretty nice, right?
Definitely better than starting a business based on a hunch
that people might buy what you’re making.
Well, thanks to crowdfunding — specifically pre-selling — there is now a way
to get your fashion brand off the ground without risking your own money.
The only real risk is not knowing how to launch a successful crowdfunding
campaign in the first place. And that’s where I come in.
Meet Shannon
I’m Shannon Lohr and in 2011, I co-founded the highest funded fashion project in Kickstarter history at the time. Our campaign video went viral, we were featured by The Wall Street Journal, Forbes.com, Yahoo! News and other big press, and we more than tripled our Kickstarter goal.
Since then, I’ve helped companies all over the world surpass their crowdfunding campaign goals, in some cases by as much as 300 percent, attract their first customers and go into production for their fashion brands.
Taking you through a strategy that has proven, time and time again, to create successful crowdfunding campaigns, The Crowdfunding Factory is an online course specifically designed for fashion and apparel brands.
Here’s the Truth
I see a lot of fashion projects go live on Kickstarter.
People think they can read a few blog posts or Google their way to creating a campaign with a snap of their fingers.
I mean, how hard can it really be?
The truth is, most Kickstarter campaigns fail.
Why?
Sometimes the project just isn’t a good idea. Or it’s not the right fit for crowdfunding.
But most of the time, it’s because the project creators haven’t taken the time to put in the legwork before their launch.
They haven’t positioned themselves for a successful campaign.
And even more, they haven’t developed a strategy that virtually guarantees they won’t fail.
Because until now, that strategy didn’t exist.
Here’s the Truth
I see a lot of fashion projects go live on Kickstarter.
People think they can read a few blog posts or Google their way to creating a campaign with a snap of their fingers.
I mean, how hard can it really be?
The truth is, most Kickstarter campaigns fail.
Why?
Sometimes the project just isn’t a good idea. Or it’s not the right fit for crowdfunding.
But most of the time, it’s because the project creators haven’t taken the time to put in the legwork before their launch.
They haven’t positioned themselves for a successful campaign.
And even more, they haven’t developed a strategy that virtually guarantees they won’t fail.
Because until now, that strategy didn’t exist.
Welcome
Positioning Yourself to Succeed
This course is not about “theory” or painting the big picture. Every lesson, video and interview is meant to arm you with actionable steps that you can take to launch your own successful fashion Kickstarter campaign.
What’s in store:
Part I
Creating a Fully-Funded Kickstarter Campaign
It doesn’t matter if you have the editor of Vogue.com on speed dial if you haven’t built a campaign worthy of Vogue coverage. From your Kickstarter video to your project page to your rewards, your project’s foundation is based on how all of these pieces will work together to create a seamless campaign.
What’s in store:
Part II
Building Buzz for a Successful Kickstarter Campaign
One of the most common misconceptions about Kickstarter is that you can just whip up a campaign, hit the launch button and all of the sudden, a bunch of strangers will magically start giving you money. And that couldn’t be farther from reality.
What’s in store:
Part III
Preparing for Your Kickstarter Launch
How will you keep up momentum throughout your campaign? This part of the course will tell you. It will also help you figure out how your production calendar will come into play with your launch calendar and also make sure that you don’t miss a step with all of the different pieces of this massive puzzle falling into place.
What’s in store:
The Guarantee
The Crowdfunding Factory Guarantee
If for some reason, you fully execute each step and you still don’t reach your goal, then email the checklist to me with the supporting documents that are referenced and I’ll be happy to fully refund you.
What’s in store:
Bonuses
And as a bonus, you’ll get access to five interviews I’ve done with past project creators on how they used Kickstarter to launch their own fashion businesses.
Emma & Mary Kingsley
Co-founders of Lady Farmer
Colleen Monroe
Founder of Floraloom
Crystal Cave
Founder of Poppy Row
Hanna Baror-Padilla
Founder of Sotela
“THERE IS NO ONE WHO KNOWS KICKSTARTER BETTER THAN SHANNON.”
Jay Adams, co-founder of Brass, raised $27,370 on Kickstarter
Success Stories
“Instead of investing all of my money into a product I wouldn’t know would be successful, I ran a campaign through Kickstarter. It was the most efficient and practical way to start a business.”
Hanna Baror-Padilla, founder of Sotela
Raised $20,185 on Kickstarter
“We were fully funded in just 2 days… and Shark Tank reached out to talk. Thank you for your time, great guidance & great course. I really did follow as much as I could of it…in fact, I printed everything out and put it in a book that I used to make sure I had all the bases covered.”
Howie Busch, founder of DudeRobe
Raised $67,498 on Kickstarter
“I used Kickstarter to launch the Bicycle Wrap Skirt because of its reputation and the nature of my product. Many people were already familiar with the concept of crowdfunding, so it was easy to explain, and I received pledges and press from outside my existing network of customers that came from Kickstarter.”
Lara Neece, founder of Forest & Fin
Raised $20,281 on Kickstarter
“Your crowdfunding course has of course been a huge help…I’ve been singing its praises since working through it a few months ago, and constantly go back to reference it.”
Emma Kingsley, co-founder of Lady Farmer
Raised $51,652 on Kickstarter
“I needed to pre-sell in order to fund my actual production, as I had spent much of my boot-strapped money on years of product development. It was a great decision, because the efforts in marketing during the pre-selling period got the word out about Mamachic, and I was also able to gauge market interest! It also seemed that media/press had excitement about an innovative product in the works — it’s the whole ‘will it or won’t it succeed’ anticipation on a great idea!”
Angela Tsai, founder of the Mamachic
Raised $29,003 on Kickstarter
“Kickstarter was totally foreign to me. But once you tap into this world of Kickstarter you become addicted! It’s such a good feeling to support other businesses trying to get off the ground. We were so fortunate to raise the $20,000 we needed to start Citizen Smalls.”
Sarah Davis, co-founder of Citizen Smalls
Raised $21,675 on Kickstarter
Creating a fully-funded campaign takes advanced preparation and planning, but you don’t have to do it blindly. Enrollment into The Crowdfunding Factory is now open.
Join the program for a one-time investment of $497 $197 and benefit from lifetime access to the course.
Reach your Kickstarter goal or your money back
That’s not a typo.
Here’s the guarantee
If you go through each step of the course, thoroughly execute on the action steps and don’t reach your Kickstarter goal, then I’ll give you a full refund of the course.
That’s how confident I am that this strategy works and I know that it can work for you, too.
Questions? Just email me at shannon@factory45.co.
So what will it be?
If you’re serious about raising money for your clothing brand, getting in front of thousands of potential customers and launching your company or a new collection, then you won’t regret investing the time and money to do it right.
This isn’t another generic “How to Create a Crowdfunding Campaign” course, this is a program specifically catered to people like you, who want to launch fashion and apparel brands.
In less than a year it could be you, telling people how much money you raised on Kickstarter, while you ship out orders to your customers and start sketching designs for your next collection.
Believe that it can be you – and it will be.
Disclaimer
Shannon Lohr and The Crowdfunding Factory are in no way affiliated with Kickstarter. I do not receive a commission or any financial backing from endorsing Kickstarter and all opinions and strategies are my own.